Setting ‘Key Performance Indicators’ for your Business: 6 Tips

Setting ‘Key Performance Indicators’ for your Business: 6 Tips

KPIs (Key Performance Indicators) are metrics that tell you if what you’re doing is working or not. As you can imagine, this makes them incredibly important for productivity and business growth. 
How do you know that you’re on the right track to achieving your goals if you don’t measure progress? 
How do you know that you’re doing exactly what you should to get to the place that you want to be? 
The short answer is, you don’t. 

If you want your team to work more efficiently and if you want to actually reach the goals that you set out for your business, you need to start setting and monitoring the right KPIs. Here’s how:

1. Set KPIs for Everyone

Regardless of the size of your business and team, you need to set KPIs for each team member. Metrics allow you to measure performance and improve it, so don’t be tempted to not set them at all. 

2. Don't Set Too Many KPIs

This is a big mistake that many business owners make. Avoid this. Less is more when it comes to improving performance, as too many goals affect focus. Aim to have no more than 5 KPIs for each team member. 

3. Choose KPIs That are Relevant to the Business' Overall Goal

KPIs need to directly link to the demands of the individual’s role and what your business is trying to achieve, so look at your business plan. Where is the business going? What are the key figures that you need to know and measure? 

4. Agree on these with Each Individual

Once you’ve chosen the KPIs for each individual, sit down with them and agree on them. Set your expectations but also explain how they will support the business, by achieving these targets. The more you can show them how they contribute to the overall success of the business, the better.

5. Measure and Monitor KPIs

It’s not enough just setting KPIs, you need to measure and review them. Setting and monitoring KPIs is an essential business development task, so schedule in time to review this data every month. When you do, you’ll see what tweaks you need to make to improve productivity and move the business forward. 

6. Review and Reset these Every Quarter

As your business grows and changes, your targets will be out of date. Make sure to review them with your team every 3 months so that you can update them and ensure they are still relevant. During this time, give your employees feedback, seek out their views on what is working or not working, tell them how the business is performing, and discuss what they can influence to move the business forward. 

Start Getting Results by Setting KPIs

Don’t just set arbitrary goals, set KPIs too. If you do, and you track them and monitor performance, you’ll soon see if you’re getting the results that you want. If you’re not, then the great thing about KPIs is that you can identify that something isn’t working a lot sooner. All it takes is another tweak here and an improvement there, and you’ll find what works best for you and your business. 

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Callum Williams

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