
1) To Appease Google

If you satisfy search engines like Google by publishing regular, high-quality content, you will appear at the top of their search results. Improving your search engine ranking is key to driving traffic to your website and getting conversions.
2) To Help Your Audience Find You Online
If you write regular content which is optimised for the keywords that your audience will be searching for, you will help your audience find you. For example, if you know what their pain points are (e.g. how to manage money), you can write helpful articles that appear on the first page of results on Google.
3) To Keep Your Readers Coming Back
If you write regular content which is optimised for the keywords that your audience will be searching for, you will help your audience find you. For example, if you know what their pain points are (e.g. how to manage money), you can write helpful articles that appear on the first page of results on Google.
4) To Build Trust and Position Your Business as the Expert
You can use your content to demonstrate and share your knowledge with your audience, and ultimately, to position yourself as the expert in that field. If people see you as the thought leader in your field (and they trust you, because you publish useful content, regularly), they are far more likely to buy from you.
5) To Create Content for Social Media
Many business owners don’t know where to start or what to post when it comes to their social media strategy. If you write and publish regular blogs, however, this can generate a lot of content for you to use on your social channels. Not only does it increase your online presence, but this increases your reach and gives you another avenue to drive traffic back to your website too.